Waldorf Astoria
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Create a brand for the signature steakhouse restaurant of a Waldorf Astoria hotel.
BRAND IDEA
For the signature steakhouse in a Waldrof Astoria, the ‘Art of Perfection’ was paramount in the branding for Mramor. We imagined the legendary butcher behind the craft, an individual whose pursuit of perfection was a way of life. This tradition of meticulous attention to detail and commitment to excellence finds its reflection in the Waldorf Astoria’s offerings. This legacy is the cornerstone of Marmo steakhouse. Where the art of butchery comes to life in every detail.x
BRAND IDENTITY
Elements from a traditional butcher shop inspired details of the brand – from a handwritten signature as a mark of excellence to the collection of stamps – maintaining a luxurious aesthetic while subtly carrying the story throughout the identity. A rich palette of deep Burgundy, Crimson and Chalk White emulate the premium steakhouse aesthetic alongside considered materiality with rich leather and touches of gold that elevate the experience.
CHALLENGE
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Brand Idea
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BRAND IDENTITY
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CHALLENGE
Craft the identity for the all-day dining offering at the Waldorf Astoria.
brand Idea
Welcome to Zolo, where the luxury of a Waldorf Astoria meets culinary artistry. Here, excellence is embedded in the guest experience – a guaranteed seal of approval. Zolo is their atelier, their workshop, where every dish is an opportunity to showcase their extraordinary talent. With four artisan studios crafting the culinary offerings, each represented by a unique seal, we weave together the story of Zolo
– The Artisan’s Stage.
BRAND IDENTITY
Our design narrative revolves around the artistry and significance of seals. Each element in Zolo embodies a sense of individuality and heritage. Every dish has the artisan seal of approval, a mark of culinary artistry and
excellence. Inspired by traditional straw weaving these seals and patterns evoke a tactile journey from morning to evening across menus and touchpoints. A earthy palette complements the artisan craft and natural materials commissioned throughout the restaurant space.
Challenge
Creating an timeless yet contemporary identity for a flexible events space in the Waldorf Astoria.
Brand Idea
Akin to the luxurious members clubs across the world, where high-end private parties, events and meetings are tailored to individuals with the utmost attention to detail, receiving impeccable service.
Creating a space that feels timeless and contemporary, we were inspired by the elegant art of ballet. The identity pays a subtle homage to this – effortlessly elegant and adapting seamlessly to the rhythms of any occasion.
BRAND IDENTITY
Inspired but the brand origins, rotted in the famous ballet The Nightingale, working to create a bespoke bird symbol. Formed from a single lines, like a flowing ribbon echoing the delicate and fluid forms in ballet.
A concise palette inspired by the stage is employed alongside characterful typography to deliver a brand where luxury is felt, not flaunted.
Project Credits
Simon Worthington McQueen
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