A world-renowned name in luxury hospitality, Waldorf Astoria is celebrated for its timeless elegance, exceptional service and extraordinary dining experiences. At Crown Creative, we developed a collection of distinctive brand identities for the food and beverage destinations within a European Waldorf Astoria hotel, each with its own story to tell.
Continue Reading +From the meticulous craftsmanship of a premium steakhouse to the culinary artistry of the hotel's signature restaurant and the intrigue of an intimate speakeasy, each concept was conceived to create a world of its own.
Drawing inspiration from heritage, artistry and the pursuit of perfection, we created identities that balance individual character with the sophistication synonymous with Waldorf Astoria. Through considered typography, rich colour palettes, bespoke detailing and beautifully crafted collateral, each venue offers a distinct expression of luxury while contributing to the hotel's wider guest experience.
Mramor is a steakhouse designed for meat and wine connoisseurs. The menu centers on marbled beef steaks, including dry-aged cuts, while the brand brings to life the story legendary butcher behind the craft.
Brand Idea
For the signature steakhouse in a Waldrof Astoria, the ‘Art of Perfection’ was paramount in the branding for Mramor. We imagined the legendary butcher behind the craft, an individual whose pursuit of perfection was a way of life. This tradition of meticulous attention to detail and commitment to excellence finds its reflection in the Waldorf Astoria’s offerings. This legacy is the cornerstone of Mramor steakhouse. Where the art of butchery comes to life in every detail.
Brand Identity
Elements from a traditional butcher shop inspired details of the brand – from a handwritten signature as a mark of excellence to the collection of stamps – maintaining a luxurious aesthetic while subtly carrying the story throughout the identity. A rich palette of deep Burgundy, Crimson and Chalk White emulate the premium steakhouse aesthetic alongside considered materiality with rich leather and touches of gold that elevate the experience.
Zolo
Zolo celebrates the art of all-day dining, bringing together an artisanal bakery, pastry shop and vibrant culinary offering. Rooted in craftsmanship and creativity, the brand draws inspiration from the artistry behind every dish, celebrating the skill, care and attention to detail that define the Zolo experience.
Brand Idea
Welcome to Zolo, where the luxury of a Waldorf Astoria meets culinary artistry. Here, excellence is embedded in the guest experience – a guaranteed seal of approval. Zolo is their atelier, their workshop, where every dish is an opportunity to showcase their extraordinary talent. With four artisan studios crafting the culinary offerings, each represented by a unique seal, we weave together the story of Zolo
– The Artisan’s Stage.
Brand Identity
Our design narrative revolves around the artistry and significance of seals. Each element in Zolo embodies a sense of individuality and heritage. Every dish has the artisan seal of approval, a mark of culinary artistry and
excellence. Inspired by traditional straw weaving these seals and patterns evoke a tactile journey from morning to evening across menus and touchpoints. A earthy palette complements the artisan craft and natural materials commissioned throughout the restaurant space.
Nightingale
Nightingale is a mysterious and luxurious speakeasy tucked away in a pirvate corner of the hotel, serving decadent cocktails and refined small bites. Drawing inspiration from the famous ballet, the brand captures the elegance and fluidity of dance through a bespoke bird symbol, formed from a single flowing line reminiscent of a delicate ribbon.
Brand Idea
Akin to the luxurious members clubs across the world, where high-end private parties, events and meetings are tailored to individuals with the utmost attention to detail, receiving impeccable service.
Creating a space that feels timeless and contemporary, we were inspired by the elegant art of ballet. The identity pays a subtle homage to this – effortlessly elegant and adapting seamlessly to the rhythms of any occasion.
Brand Identity
Inspired but the brand origins, rotted in the famous ballet The Nightingale, working to create a bespoke bird symbol. Formed from a single line, like a flowing ribbon echoing the delicate and fluid forms in ballet.
A concise palette inspired by the stage is employed alongside characterful typography to deliver a brand where luxury is felt, not flaunted.
Peacock Bar
At the heart of every Waldorf Astoria sits the iconic Peacock Bar.
Brand Idea
The brand is cloaked in luxurious gold finishes, rich blues and a beautiful custom pattern, evoking a sense of truly layered luxury. These choices and finishes are intended to capture Peacock Bar’s stature as a sophisticated and timeless space within the Waldorf Astoria brand.
Brand Identity
The Waldorf and Astoria hotels were initially built as two separate structures, but it was later planned that the two hotels could be connected by a 300-ft-long corridor known as Peacock Alley. Our wordmark intends to bring this story to life with each letter in the stencilled face featuring an ‘alley’ running through it. The exception is the letter O’ symbolising Peacock Alley as the central meeting place in any Waldorf Astoria worldwide.
Project Credits
Ailbhe Diskin
Rachel Cunning
Waldorf Astoria
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