The Ritz-Carlton Safari
Branding | StrategyThe Kenyan landscape is vast, wild and completely untamed. The Ritz-Carlton is refined, structured and elegant.
Continue Reading +We recently partnered with The Ritz-Carlton on the launch of one of their newest safari destinations in the Masai Mara. Set within one of the world’s most remarkable landscapes, the project called for a brand experience that felt authentic to its surroundings, rich in story and grounded in a true sense of discovery.
Photo and video credit to the team at The Ritz-Carlton.
Brand Identity
Working closely with The Ritz-Carlton team, we created a complete brand system that shaped the guest experience from arrival to departure. From guest touchpoints and signage to hotel collateral, every element was carefully considered to deliver a seamless, refined experience that feels intrinsically connected to its environment.
Three Sub-Brands
Alongside the master brand, we developed the identities for two signature dining concepts, The Nest and Canopy, as well as Whispering Tree Spa. Each was designed with its own distinctive character while sitting naturally within a cohesive brand world.
Project Credits
Nia McVicker
© Copyright Crown Creative 2026 | All rights reserved
