Where Wild Meets Luxury

Branding | Strategy

The Ritz-Carlton Safari

Branding | Strategy

Brand Identity

Working closely with The Ritz-Carlton team, we created a complete brand system that shaped the guest experience from arrival to departure. From guest touchpoints and signage to hotel collateral, every element was carefully considered to deliver a seamless, refined experience that feels intrinsically connected to its environment.

Three Sub-Brands

Alongside the master brand, we developed the identities for two signature dining concepts, The Nest and Canopy, as well as Whispering Tree Spa. Each was designed with its own distinctive character while sitting naturally within a cohesive brand world.

Project Credits

Design Direction Kate Tracey
Designers Adam Bell
Nia McVicker
Creative Direction Ryan Crown
Project Management Tasmin Bryden