The Irish Exit
Branding | Roll Out | StrategyNamed after a term used for leaving a party without saying goodbye - The Irish Exit is a beverage-centric destination for guests on the go.
Continue Reading +Irish Exit is a tribute to the journey—one that begins with a drink, a moment of connection, and then carries on, just as it should.
The Exit
Travel is at the heart of The Irish Exit. Pulling inspiration from travel mechanisms such as a railroad switch, a runway or a motorway, each character has been designed with these references in mind.
Iconography
The graphic language is inspired by the efficiency of transit systems, fusing classic Irish typography with the clarity of station signage. A custom wordmark nods to departure boards, with clean, modular letterforms that echo the structured movement of a train timetable. Secondary marks reference subtle Irish motifs—abstracted patterns drawn from traditional Gaelic scripts, deconstructed elements of Irish road signs, and the understated charm of classic pub insignia.
Brand in Use
Just as travellers move through a station, the Irish Exit brand flows with effortless dynamism. Motion is integral, mimicking the perpetual pulse of transit—text shifts and animates like an arrivals board, while graphic elements transition with the precision of a changing platform sign. The identity is designed to be as kinetic as the environment it inhabits, reinforcing the sense of movement while maintaining cohesion across print, digital, and environmental applications. Whether it’s a flickering digital menu or the fluid transitions of wayfinding signage, every touchpoint reflects the forward momentum of the Irish Exit experience. (edited)
COLLATERAL ROLLOUT
The brand’s visual language is applied across menus, coasters, uniforms, and takeaway packaging, ensuring a seamless experience. Digital and print materials incorporate bold typography, travel-inspired graphics, and a rich colour palette, reinforcing The Irish Exit’s distinctive personality at every touchpoint.
Digital Expansion
Motion graphics, bold typography, and travel-inspired visuals create an engaging experience, ensuring the brand’s energy and personality translate seamlessly beyond the physical space.
Project Credits
Emma Hetherington
Ryan Crown
Simon Worthington McQueen
David Carofano
Adam Bell
Lauren Kirker
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