Si Cara
Branding | StrategyInspired by the phrase “Si Cara”—Italian for “yes, my love”—the brand is built on a foundation of love: love for good company, love for tradition, and love for simple things done well.
Continue Reading +This philosophy carries through in everything, from the inviting interiors to the signature conozoo pizza—effortless, honest, and crafted to be shared.
Brand Identity
A Neighborhood pizza bar in Boston created by Michael Lombardi, Si Cara is dedicated to serving Canotto-style pizza and natural wine in a modern, informal setting.
“Si Cara”, which in Italian means ‘yes my dear’ or ‘my love’, is reminiscent of Michael’s childhood, and the aromas of his grandparents home cooking and Crown Creative ensured that the brand, design, copywriting and brand voice all reflect and embrace this sense of care and the genuine and wholesome narrative across each brand touchpoint.
We developed a logo system that allows for versatility across collateral and custom hand-drawn illustrations that mirror the informal yet considered ethos behind Si Cara, paired with a relaxed and straightforward typeface system.
