A Fresh, modern pizza bar

Branding | Roll Out | Strategy

Seppe NYC

Branding | Roll Out | Strategy

The Challenge

We developed a logo system that allows for versatility across collateral and custom hand-drawn illustrations mirror the highly considered ethos behind Seppe. The assortment of typefaces represents the family members behind the restaurant.

We designed and managed the production of Seppe’s menus, coasters, pizza boxes, food safe papers, stickers, signage,
business cards and print adverts.

Seppe Slice

Introducing Seppe Slice, the latest addition to the Seppe brand.

The slice store retains the essence of Seppe’s well known and loved Pizza Bar brand whilst having its own eye-catching and playful personality. The vibrant brand system is a modern-take on a traditional NYC slice store, whilst continuing to emphasize that familiar neighbourhood pizzeria look and feel that Seppe is known for.

Project Credits

Lead Designer Brigid Johnson
Creative Direction Ryan Crown
Strategy Simon Worthington McQueen