Norm’s Pizza
Art Direction | Branding | Signage | StrategyAt Norm’s, they keep it simple: naturally leavened, expertly crafted, and always made with top-tier ingredients.
Continue Reading +Their pies start with a 100% sourdough crust, made from house-milled flour, and are topped with carefully sourced, housemade ingredients. Whether you're grabbing a slice in one of their restaurants or catering a private event, Norm’s delivers the real deal. Born in Downtown Brooklyn in 2019, Norm’s is a pizza parlor built for everyone.
REVIVING THE CLASSIC SLICE
Tasked with reimagining Norm’s Pizza, Crown crafted a bold new brand identity inspired by the late ‘70s and early ‘80s—packed with nostalgia, personality, and a sense of fun.
From brand guidelines to marketing collateral, menus, and more, Crown developed a cohesive visual language that honours the golden era of the classic slice.
THREE’S A CHARM
From downtown Brooklyn to Wall Street, Norm’s Pizza have recently launched their third location; three great locations to enjoy a Classic Slice.
