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Junction by Hilton

Art Direction | Branding | Signage | Strategy

Whether it’s a morning ritual, a midday recharge, or an evening indulgence, we crafted a brand that meets people where they are—offering exactly what they need, when they need it.

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Introducing Junction.

Designed as a place to rest, reset, and reconnect, Junction welcomes guests any time of day. Whether it’s a morning ritual, a midday recharge, or an evening indulgence, we crafted a brand that meets people where they are—offering exactly what they need, when they need it.

Blending modernity with a touch of nostalgia, we developed a visual identity that feels both refined and effortlessly inviting. A warm color palette, elevated typography, and cinematic imagery work together to create a brand that is sophisticated yet completely at ease.

Visual Identity

Blending modernity with a touch of nostalgia, we developed a visual identity that feels both refined and effortlessly inviting. A warm colour palette, elevated typography, and refined imagery work together to create a brand that is sophisticated yet completely at ease.

Project Credits

Designer Alix Marson
Creative Direction Ryan Crown
Kate Tracey

Strategy David Carofano
Nikki Freihoffer
Hope Smith
Simon Worthington McQueen
Project Management Clare Carson
Hope Smith
Animation Adam Bell