Neighbourhood Café

Art Direction | Branding | Roll Out | Signage | Strategy

Redefining daily rituals through design, elevated brunch and warm service.

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Established in 2021, Neighbourhood Café elevates specialty coffee and brunch through design and uniquely warm service.

Serving as a hangout for a vibrant community of Belfast’s workers, students and locals, Neighbourhood seeks to create a warm and unforgettable guest experience orientated around fantastic service, and an equally memorable coffee and brunch offering.

Challenge

To create a scalable café brand that while being design-led, feels approachable and connected to its local community, no matter the location.

BRAND IDEA

Taking a considered approach to every guest touchpoint. As the creative partner to Neighbourhood, Crown Creative constantly finds ways to weave creativity into every brand interaction. The result is a blend of relaxed European sensibility with a refined and worldly New York influence.

BRAND IDENTITY

Since its opening in 2021, Neighbourhood has continued to evolve. While the core elements of the brand remain consistent, its illustrative aspects offer a dynamic and adaptable identity with fresh illustration styles introduced for activations and sub-brands.

With service at the heart of its experience,
Neighbourhood’s identity shines through thoughtful details—gold-accented menus, bespoke illustrations, curated visuals, and a growing merchandise line—set against interiors that blend European charm with New York flair. These elements anchor the brand, creating a warm, authentic personality.

APPLICATION

The brand pillars inform the iconography of the brand, from ‘Making Your Day’ to the bespoke flower icon inspired by the bouquets of flowers displayed on the cafe counter.

BRAND IN USE

Neighbourhood balances approachability with refinement, reflected in its service and sleek, recognisable branding. Through an ongoing partnership, Crown has shaped merchandise, print collateral, signage, and bespoke illustrations, ensuring every touchpoint thoughtfully embodies the brand.

Checkout the Neighbourhood Interiors Case Study

View Case Study

Project Credits

Project Team Brigid Johnson
Kate Tracey
Ryan Crown
Simon Worthington McQueen
Adam Bell
Mike Durney

Photography & Video Studio Kin

3D Visualisation Chris Hamill

Animation Volta Studio