Bowtie Bar
Branding | StrategyWelcome to Bowtie Bar - where the energy of Times Square finds its rhythm in every sip, every sound, every moment.
Continue Reading +Located inside the Renaissance Hotel Times Square, Bowtie Bar offers a sophisticated yet approachable cocktail lounge where guests are invited to sip craft cocktails while soaking in panoramic, wraparound views of the iconic Times Square through floor-to-ceiling windows, offering a vibrant backdrop for elevated drinks, picture-perfect moments, and unforgettable celebrations.
Brand Identity
In the heart of a city that never pauses, Bowtie Bar is both a reflection of New York’s rhythm – and a subtle shift in tempo. Inspired by the electric buzz of Times Square, this is a bar that not only moves with the city, but offers a place to breathe within it. Here, the pulse doesn’t stop, it softens. The lights still shimmer, the energy still hums, but the chaos dims. Where the blur becomes a vibe. Where New York’s intensity finds its exhale. A bar that beats with New York – but on your own frequency.
Project Credits
Adam Bell
© Copyright Crown Creative 2026 | All rights reserved
