Piquette

Art Direction | Branding | Signage | Strategy

Piquette is a boutique lifestyle hotel in Oregon’s lush wine country.

This balance of cheeky charm and serious attention to detail is woven throughout the entire experience, from messaging to guest interactions. The typeface and design elements are inspired by Oregon’s heritage, with a nod to local visionary botanist Georgia Mason and the rich culture of McMinnville. Hand-crafted illustrations by Zack Rosebrugh bring the town’s charm into focus, elevating the brand’s personality.

PIQUETTE’S STORY

Oregon’s rich heritage is woven into the brand, with the primary typeface, LS Adelia, playing a key role. A flare serif influenced by Nordic arts and culture of the early 1900s. With romantic ligatures and organic characteristics, the type pays homage to both the iconic Alpine Avenue signage and also the year in which Georgia Mason was born – a visionary botanist from Oregon, and the name of the existing house on the property.

The centered, all-caps type treatment is a direct nod to the cover of Mason’s self-published 1982 book, Plants of Wet Moist Habitats in and Around Eugene, Oregon, linking the brand to her deep connection to the land.

GEORGIA MASON, PLANT BIOLOGIST

1980, GUIDE TO THE PLANTS OF THE WALLOWA MOUNTAINS OF NORTHEASTERN OREGON

1982, Plants of Wet Moist Habitats in and Around Eugene, Oregon, GEORGIA MASON

{1) Repurposed Milk Cartons ProvidING a Sustainable Solution for Nurturing Young Trees and Vines

{2) Repurposed Milk Cartons ProvidING a Sustainable Solution for Nurturing Young Trees and Vines

Illustration

We collaborated with Zack Rosebrugh, a self-taught artist based in Los Angeles, to create a series of charming, character-filled illustrations that enrich the brand toolkit and establish a distinct sense of personality. Drawing cues from McMinville, its people and culture, these illustrations appear in the hotel, and across various collateral and promotional assets.

“Sometimes the best creations come from being a little wrong – whether we are embracing a spill, or the ‘imperfectly perfect’. The interior wayfinding is crafted from cut-offs and unused pieces from local artists and makers to create something entirely fresh and unique. It’s about being resourceful; taking what’s overlooked and giving it a new life. That’s Piquette.”
– Lead Designer, Lili Phillips