BDNY | HD Expo

Branding | Signage

Hospitality Design Magazine hosts several industry-leading events annually including BDNY and HD Expo. As a creative partner, we have been delivering expressive campaigns that showcase the exciting locations for each event through design.

BDNY

The leading trade fair for the Boutique Design community. For two high-energy days each November, BDNY is the highlight event of the industry – bringing designers, architects, purchasing agents, hoteliers, owners and developers together with inventive manufacturers of design elements for hospitality interiors.

BRAND IDENTITY

The bold campaign utilising variable type allows BDNY to create visual impact through language, allowing for flexibility and symbolising BDNY’s versatility within the hospitality industry.

The campaign system grounds every design to a recognisably BDNY standard and voice, housing logos, headlines and copy. Bold, high-contrast black and white with an ultra blue aligns the campaign with the energy of the event’s home city and the electricity of inspiration.

HD Expo

The HD Expo + Conference is a place of transformation, as the largest single destination for hospitality product discovery in the U.S., the Expo + Conference is where professionals connect, and buyers find the products to bring their projects to life.

BRAND IDENTITY

We revitalised HD Expo + Conference’s brand identity, infusing it with the energy of Las Vegas and translating its purpose into a dynamic event campaign and on-site signage.

Tasked with evolving the HD Expo logo while maintaining recognition, we introduced a bold inverted logo set against soft gradient backgrounds inspired by the brand colours. Deep blue and orange hues abstractly interpret the Las Vegas sunset lights, creating a fluid visual language that reflects the event’s spirit of connection and innovation.

To ensure consistency, we utilised HD Magazine’s  core typefaces, adding New Frank Bold and Regular for clarity across signage. The event’s 2024 tagline takes centre stage, supported by inspiring quotes and the signature phrase love design, live hospitality, reinforcing the Expo’s role as a hub for creativity and community.