Our goal was to create a brand identity that captured the warmth and care at the heart of Barkhouse, while positioning it as a refined, design-led destination for modern pet parents. Balancing cues of luxury hospitality with Barkhouse’s playful character was central to the brief. The identity needed to feel premium enough to sit comfortably alongside New York’s lifestyle brands, while retaining the joy, energy and humour that comes with owning a dog. Above all, it had to reflect Barkhouse’s guiding philosophy: Dog Obsessed, Just Like You.



This wasn’t about building just another bakery. It was about bottling up that slow, familiar feeling and giving it a French twist. Just really good pastries, made with care and a brand that tells that story without trying too hard.

Inspired by the slower pace of the Bordeaux countryside, La Famille, a bakery pop up in the Hamptons brings together the best bits of French living, warmth, authenticity and just the right amount of sophistication. A little nostalgic, but with a fresh, local twist. From the pastries to the packaging, everything’s got a laid-back feel that makes you want to pull up a chair, stay a while and go back again and again.