Differenciating dining experiences. Uniting one destination.

Nine identities, one golden thread...

The challenge was not simply to brand nine venues. It was to create a guest journey, from fire-led fine dining to beachside cocktails, rooftop rituals, rum, cigars, coffee and all-day dining, each concept needed to feel like its own destination within the resort. At the same time, every touchpoint had to sit comfortably within the world of St. Regis, supporting the property’s reputation for timeless service, ritual and contemporary luxury.

Our strategic idea, Rooted in Nature, became the foundation for the work. Inspired by the landscape, materials and cultural context of the Dominican Republic, it allowed each identity to take on its own personality while remaining part of a wider resort story.

Our goal was to create a brand identity that captured the warmth and care at the heart of Barkhouse, while positioning it as a refined, design-led destination for modern pet parents. Balancing cues of luxury hospitality with Barkhouse’s playful character was central to the brief. The identity needed to feel premium enough to sit comfortably alongside New York’s lifestyle brands, while retaining the joy, energy and humour that comes with owning a dog. Above all, it had to reflect Barkhouse’s guiding philosophy: Dog Obsessed, Just Like You.



Our challenge was to create a refreshed brand identity that would match that energy, reintroducing The Lyric in a dynamic and consistent way, while remaining flexible enough to support its vast range of programming. Our design intent was to anchor the identity in the theatre’s strongest asset – its striking wedge-shaped building – and use this as the foundation for a system that balances structure and expression. Above all, it had to reflect The Lyric’s role as a bold, welcoming and inspiring playhouse for everyone.

This wasn’t about building just another bakery. It was about bottling up that slow, familiar feeling and giving it a French twist. Just really good pastries, made with care and a brand that tells that story without trying too hard.

Inspired by the slower pace of the Bordeaux countryside, La Famille, a bakery pop up in the Hamptons brings together the best bits of French living, warmth, authenticity and just the right amount of sophistication. A little nostalgic, but with a fresh, local twist. From the pastries to the packaging, everything’s got a laid-back feel that makes you want to pull up a chair, stay a while and go back again and again.

This balance of cheeky charm and serious attention to detail is woven throughout the entire experience, from messaging to guest interactions. The typeface and design elements are inspired by Oregon’s heritage, with a nod to local visionary botanist Georgia Mason and the rich culture of McMinnville. Hand-crafted illustrations by Zack Rosebrugh bring the town’s charm into focus, elevating the brand’s personality.

The new hotel is more than just a place for golfers to lay their head at night, it’s a destination in and of itself, whether it be for a dream vacation or a romantic getaway, offering accommodations that go above and beyond, from Michelin Star restaurants to five-stars spas. Perched atop the dunes of the iconic Oregon coastline, the hotel will showcase unrivalled views of the Pacific Ocean. The architecture and interiors utilise natural materials informed by the landscape around it, allowing guests to feel connected to their surroundings with a peace of mind.

Ranch Ridge is for the guests who appreciate every detail of design, every sip of the wine and whiskey. It’s for the tastemakers, the adventures and the explorers. For the ones who look to experience something new, for those who look to disconnect, unplug and reset with the simplicity of nature, good food, and good friends.

Introducing Junction.

Designed as a place to rest, reset, and reconnect, Junction welcomes guests any time of day. Whether it’s a morning ritual, a midday recharge, or an evening indulgence, we crafted a brand that meets people where they are—offering exactly what they need, when they need it.

Blending modernity with a touch of nostalgia, we developed a visual identity that feels both refined and effortlessly inviting. A warm color palette, elevated typography, and cinematic imagery work together to create a brand that is sophisticated yet completely at ease.

Their pies start with a 100% sourdough crust, made from house-milled flour, and are topped with carefully sourced, housemade ingredients. Whether you're grabbing a slice in one of their restaurants or catering a private event, Norm’s delivers the real deal.
Born in Downtown Brooklyn in 2019, Norm’s is a pizza parlor built for everyone.