Whiskey & Wine, New York City

Crown Creative was approached to rebrand the decade-old establishment based on existing relationships with stakeholders. Using a blend of typically feminine & masculine colors that draw inspiration from burgundy wines and green whiskey bottles while also synchronising closely with the interior design direction of green leathers.

To attract new customers of varied demographics, contrasting lighter greens and pinks were introduced to the new color palette bringing vibrancy and youth into the dimly lit and historically situated space.

Intriguing copywriting, beautiful art direction and a straightforward website rounded out this project.