A refined brand for one of Detroit’s leading restaurants.

Crown Creative worked with Heirloom Hospitality to develop a new brand identity for Townhouse Detroit. Already a well-established dining location within Detroit, Townhouse required an elevated brand that matched its new F&B program and extensive interior re-design.

From the beginning we knew the new Townhouse Detroit was going to bring a unique hospitality experience to the city, therefore the brand identity needed individual qualities that lived up to its expectation. We decided a bespoke, hand drawn typeface would be fitting and would be complimented by an updated Townhouse monogram.

We took inspiration from the stunning interior design by Parini, allowing the new brand to lean in on stand out features such as the marble topped bar and soft color palette from the seats within the lounge area. The new brand identity was rolled out across external signage, menus, social media, stationery and brought to life through a new website.