Strategy Sessions

The Hospitality Momentum Report

What the Strategy team is busy on!

Strategy Session 010

What’s Old Is New, Again.

Shifting the course of a brand that’s been charted for generations is no easy task. But here’s the thing: heritage stories have never been more in demand. What’s old is new again.

Strategy Session 009

Reviving Your Brand.

From bold refreshes to clever collabs, staying relevant means knowing when it’s time to shake things up.

Strategy Session 008

Reset. Recharge. Repeat.

Our take on the rural wellness retreat trend is all about slowing down, soaking up good design, and breathing a little deeper. Is it here to stay?

Strategy Session 007

Expand Your Brand

In our sixth Strategy Session, deep dive into the world of flagship and concept stores, and discover how executing them well can expand brand experience.

Strategy Session 006

The Age of Contrast

At the end of 2024, our Strategy & Commercial Director, David Carofano, led a panel at BDNY on the food and beverage trends we expect to see more of in 2025. This is how it went...

Strategy Session 005

Demystifying Hospitality Strategy

Design without strategy is just visuals, and strategy without design is just words. At Crown, we live and breathe both – to us, the sum of both parts is the true meaning of hospitality strategy

Strategy Session 004

Let’s Talk Lifestyle

Specifically - lifestyle brands, and how by selling an identity over a product or service, they sweep us up and make us feel a part of something bigger.

Strategy Session 003

Hospitality In’s & Out’s

We’re sharing our ins and outs for the year ahead. What’s trending in, what’s fizzling out, and what’s getting us excited for another monumental year of design…

Strategy Session 002

We See Hospitality Everywhere

From the corner coffee shop to a fine dining restaurant, a residential tower to a 5-star hotel. We believe in the magic that a sense of hospitality can inspire no matter the project or industry.

Strategy Session 001