A nation’s favourite snack, elevated.

Crown Creative created the logo, identity, menus, signage and website for Roller Boy. 

The typeface style is whimsical and reminiscent of old-school cartoons and is matched by the illustrative style, with visual and typeface sub-marks deployed across the brand collateral. A bright, appealing color palette completes the cheerful look. 

For a sausage roll brand this is a youthful and fresh take, unique to the marketplace.