Radical Innovation is an annual design and product competition. The awards encourage design visionaries to make their mark on the future through radical creative thinking and innovative design skills. This brand identity refresh and website build expresses ideation and inspiration.

The logotype uses ‘Neue Machina’ - a typeface inspired by robots and machinery, boasting geometric features. This typeface aligns with Radical Innovation’s ethos of envisioning the future of technology and possibilities within hospitality.

Star icons represent the spark of ideas in the process of innovation. Each mark is unique but, together, become a collection. These marks are devices used throughout the brand as image frames and as icons to create a visual narrative highlighting award categories.

A combination of high-contrast black, neutral colours and a splash of orange to express the vibrancy and creativity of Radical Innovation.