70’s Inspired Pizza In Downtown Brooklyn.

The goal for this pizza concept from a group of New York pizza powerhouses (2 Bros, Upside Pizza) was to create a considered, fuss-free but nostalgic brand simple enough to let the pizza shine.

The tried & true color palette pays homage to the 70’s. Patterns & fonts inspired by VHS tapes and analog design add movement to the identity and allude to the quick grab ‘n’ go nature of pizza.

Multiple logos allow for versatility and flexibility when applied to merch and collateral in the slice shop.